Corporate Due Diligence in the Modern Era

 

William F. Marshall, President & CEO
Veritas Intelligence LLC*

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3951 University Drive
Fairfax, Virginia 22030
USA

 

 

Several years ago, I undertook a due diligence investigation into an apparently wellrespected

and sophisticated Colombian gentleman being considered for a joint venture with a

prominent U.S. client. The Colombian investor presented himself as a maritime industry executive,

and indeed owned a sizeable shipping fleet. Our investigation, however, revealed a less reputable

source of the Colombian's wealth-cocaine trafficking. It was only through interviews with

Colombian law enforcement sources that we uncovered the well-documented investigations of

which the Colombian gentleman had been a target.

 

Several years after our investigation, the Colombian was arrested, extradited to the United States

and prosecuted for smuggling an estimated 100 tons of cocaine per year into the United States

aboard his ships. The potential damage to the valuable brand of the U.S. client could have been

significant had the deal been consummated and the joint venture partner's past later discovered.

 

Fortunately, this outcome was averted when the transaction was cancelled based on the

information unearthed in the due diligence.

Whenever I speak to a client who is considering an investment, an acquisition or a joint

venture, particularly overseas, I raise the issue of conducting a due diligence investigation of the

company. The response I generally receive is along the lines of: "Well, we got audited financials

from the company, and everything checks out."

 

Perhaps my twenty years of law enforcement, intelligence and private sector

investigations' work has jaded me. Or perhaps my skepticism is fueled by headlines but a few

statistics illustrate the point. In 2007 there were 776 investigations initiated by the SEC, 262 civil

proceedings, and 394 administrative proceedings. The investigations and proceedings covered

a range of malfeasance, including corporate financial fraud, stock option backdating, insider trading,

mutual fund fraud, and violations by broker-dealers. These enforcement actions resulted in $1.6

billion in disgorgements and penalties.

 

Whatever the basis for my own cynicism, my clients' refrain that their "due diligence"

consisted of examining a company's financials reflects the need for a new paradigm for proper

corporate due diligence, in which an examination of the books is but one aspect. We live in a

global economy and have witnessed a massive increase in foreign direct investment in the past

20 years. The value of U.S.-owned assets abroad increased from approximately $930 billion in 1980,

to $2.1 trillion in 1990, to $6.2 trillion in 2000, to $13.7 trillion in 2006, according to the U.S.

 

Commerce Department's Bureau of Economic Analysis.

 

Consequently there is a vital need for reliable, in-depth information regarding the

companies and principals with whom we are dealing, particularly in foreign markets where

transparency is often lacking. The potential damage to a company's bottom line and its reputation

by involving itself with an unscrupulous actor can be enormous. Add to that recent legislation

promulgated by Western governments, such as the USA Patriot or Sarbanes-Oxley Acts in the

United States, and the need for due diligence skyrockets. The requisite due diligence goes far

beyond looking at the books".

 

The failure by U.S. companies to recognize the potential consequences of transactions

with dubious foreign entities and to adequately research these entities and the people behind them

can be devastating. However, the risk of civil litigation, criminal sanctions and reputational damage,

while very real and potentially costly, is limitable if companies implement a due diligence regimen

as a matter of corporate policy. The question often is to whom to turn for these services.

 

Of Databases and Dun & Bradstreet

 

There is a perception among many corporate executives, fueled in part by the

ubiquitous Internet, that there is plenty of information available online about virtually any

individual and any company. While it is often true that much raw data may be present online

about a subject, the more important question is: what is the credibility of the information I am

obtaining via the Internet or, for that matter, from proprietary databases?

 

While information obtained from an Internet search can be useful for initial lead

information about a subject, much of the information found online is from unknown sources, may

be distorted or false, hardly an objective cornerstone for sound financial decision making.

 

Although Internet research is naturally incorporated in any thorough due diligence

investigation even proprietary database information must be considered inherently suspect. Much

of the information supplied about a company in, for example, a Dun & Bradstreet report is

volunteered by the principals of that very company. Most of the operational history of the

company, biographical information of principals and officers, and some of the financial

information of a corporation is supplied by the company being reported upon.

 

I mention this shortcoming not to discredit Dun & Bradstreet, which markets a useful

research tool that does have its purposes; rather, I cite it as an example of the limitations of business

profile services. These limitations are true of all such electronic corporate reporting services,

particularly with respect to foreign entities. The profiles found in these reports provide useful leads

for investigators, and even the information supplied by company principals is important for an

investigator to have, because the investigator can corroborate it through secondary sources.

If a

company owner or senior executive is found to have provided false or misleading information to a

business reporting service, that knowledge itself may be important to a client.

Apart from the questionable quality of the information found online about an individual

or company, oftentimes there simply will not be much information available online about

companies located overseas, particularly small or low-profile companies, or companies situated

in remote or technologically undeveloped countries. Given the increasing push by Western

companies into resource-rich, but often underdeveloped, markets, this handicap becomes ever more

pronounced.

 

Pounding the pavement

 

Much like a modern war cannot be won by air power alone, a Western company considering

investing in a foreign entity cannot rely simply on Internet searches, databases and emailed

information from a potential investment target when considering an investment. Investors must

review corporate filings and financial records maintained in the foreign country's government

agencies, gather criminal and civil litigation records located in the country where the subject

company is located, and interview local industry players and analysts knowledgeable about the

company in question. It is also vital that the research include local investigators who have the

language skills, knowledge of the local market, and access to well-informed sources, as well as

the ability to conduct their work discreetly.

 

The importance of on-the-ground examination of a foreign entity acquisition or

investment can be illustrated by the following example. While conducting research for a client

considering a multimillion dollar investment in an Asian company, we gathered the requisite

corporate records and made checks with relevant government agencies. However, it was not

until we discreetly visited the location of the alleged "office" of the subject company that we

discovered it was actually a night stall in a local marketplace rather than the robust operation our

client believed it to be. The principals of the company had grossly overstated their financials,

revealed by an actual look at their operation.

In cases like these, the vital information needed by our clients could not have been

uncovered solely from electronic research; yet it is easy to drown in raw data without discerning

reliable information when making a strategic investment decision.

 

Companies don't lie, people do

 

What we occasionally see clients lose sight of is that companies are only as ethical as the

people who own and manage them. Frequently we will be asked to conduct a due diligence

investigation of a company, but a company is simply a legal construct for activities engaged in by

people, so any determination of a company's legitimacy must focus upon the legitimacy of its

principals.

 

Such an examination would include a thorough review of media reports, criminal records,

civil litigation, industry certification and disciplinary records, educational credentials and other

records pertaining to the senior executives. If a principal defrauded someone in the past, or has

otherwise engaged in unethical or illegal behavior, the odds are very high that the behavior

will repeat itself in the context of the deal under consideration.

Performing such a thorough due diligence investigation in advance of a transaction serves to

demonstrate a company's commitment to good corporate governance. In the case of public

companies, a well-prepared due diligence report can also serve as a vital legal bulwark in

management's defense in a shareholder lawsuit should a deal turn disastrous.

 

The art of the deal

 

Due diligence today - particularly in foreign countries -requires skills and contacts more akin

to intelligence officers than the traditional gumshoes of popular imagination. Not surprisingly, the

best firms engaged in this niche industry are founded and staffed frequently by retired intelligence

officers, criminal investigators with international experience, and military intelligence officers and

analysts who had been stationed overseas.

 

These highly qualified persons often have in-depth, expert level knowledge of foreign

cultures and may speak any number of languages. They frequently have networks of high-level,

sensitive contacts in countries in which they perform research — contacts developed and

maintained oftentimes over decades. They understand their clients' need for discretion,

responsiveness and reliable information. Perhaps most critically, they have 'access': specialist

knowledge of how to obtain information in foreign cultures. Given the disparate localities from

which information is required in today's global economy, with its patchwork of laws, traditions,

information archival systems and forms of government, international business intelligence is

an art form that should be a component of any dealmaker's repertoire.

 

Credible and timely information translates into higher profits and protected reputations. Due

diligence is no longer a luxury. It is vital to maintaining a company's competitive edge and

remaining compliant with the law.

 

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* - Veritas Intelligence LLC is a partner of the SIS Group.

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